Google, Meta, SEO, and now AI. Everything sounds urgent. Nothing comes with instructions.
It’s hard to spend money on something you can’t judge.
Google Ads & digital marketing consultant in Melbourne
Ads, tracking and SEO for Melbourne businesses. Find out what’s working, and what to do next.
Usually within a day.
Usually within two days.
Digital marketing,
Melbourne.
Real Good Labs / Digital marketing, Melbourne.
Common digital marketing problems for small businesses
Is this you?
Search, Performance Max, Meta: all live. Are they working together, or fighting over the same customers?
Without good tracking, you can’t tell what’s paying off.
A “free” Google Ads expert who changed half your settings. An agency that sent a monthly report, and not much else.
Now you’re wary of handing over the keys.
Wherever you’re starting from, I’ll work it out with you. Your business first, not a template.
Welcome to Real Good Labs.
* jurassic park theme starts playing… *
Full-funnel marketing: ads, website, customers and sales
Good ads need a wider view.
THEM
Ads only, judged by the ad platform.
RGL
Ads, plus everything they lead to: your website, customers and sales.
Google Ads case study: retail results
Case study.
Spent less. Earned more.
−25%Ad spend
Less spent on ads.
+27%Revenue from ads
$15,000 in tracked revenue from ads.
+70%Return on ad spend
More revenue for every ad dollar.
Last four months compared with the four months before. Tracked revenue only; some offline sales aren’t counted.
Draft · Details to come
The challenge
[Where the retailer started: what wasn’t working, and what they wanted.]
What changed
[Two or three changes, why they were made, and how they were measured.]
Industries I’ve worked in
Not on the list? Get in touch anyway.
- Retail & eCommerceOnline stores, and shops selling online and in person.
- FitnessGyms, studios and trainers.
- Medical & healthClinics and health practices.
- The one hard noBusinesses that use, or plan to use, animals in their marketing.
About Miles, Melbourne digital marketing consultant
Hi, I’m Miles.
You’ll work with me.
I’ve run ads for News Corp, Bauer and Are Media. I still run them every day, in-house at a large retailer.
So you get big-brand experience without the agency. No account managers. No hand-offs. No mystery reports.
You know your business. I know ads. And I’ll always give it to you straight.
Why “Labs”
No two businesses
work the same.
We start with your business.
Test an idea. Keep what works.
Example question
Which ads bring in good enquiries?
Digital marketing services: Google Ads, Meta ads, tracking & SEO
What I do.
I build the foundations everything else runs on.
| Service type | Area | What it means | Systems |
|---|---|---|---|
| Core | Paid advertising | Campaigns built around what you sell, and what it earns. |
|
| Core | Tracking & measurement | Numbers you can trust, including offline sales. |
|
| Core | Product data & feeds | Your products, listed cleanly everywhere you sell. |
|
| Core | Search & landing pages | Pages that get found, and turn visits into enquiries. |
|
| Core | Strategy & research | Who buys, why, and where they decide. |
|
Supporting I can do the basics. Beyond that, I’ll point you to the right person. | |||
| Support | Content & creative | First assets and creative direction. For ongoing content, you’ll need a specialist or someone in-house. |
|
| Support | Social media & email | The basics, set up properly. If it’s a key part of your strategy, I’ll recommend someone great, like Steph at Flex Marketing (opens in a new tab) (we’ve worked together for 15 years). |
|
How working with a digital marketing consultant works
How we’ll work together.
Small steps first. Here’s what happens once you get in touch.
- Day one
A quick chat
A call or email to see if we’re a good fit.
- Week 1
Deep dive
I go through your ad accounts, customers and website. Expect plenty of questions.
- Next few weeks
Build
Campaigns, creative, landing pages, tracking. Whatever the deep dive says matters most.
- Launch + 2 weeks
Let it settle
Campaigns find their feet. We see if we’re on the right track.
- Launch + 6 weeks
Budget check
Where to spend more, where to pull back, and who to target.
- 2 months later
Full review
What worked, what didn’t, and what’s next.
Most campaigns look good for the first six weeks. The real work is what comes after.
Contact a Melbourne digital marketing consultant
Let’s work together.
A quick chat is the best place to start.
Usually within a day.
Usually within two days.
